Every year, Grinnellians plan for and look forward to connecting and reconnecting with alumni across generations at their college reunion. For 2020, The Office of Development and Alumni Relations was looking for a way to deliver a “Save the Date” mailer with important upcoming dates in a stylish, interactive and memorable way. With several months still left until reunion weekend, the college needed a solution that would stick around for a while, offering a persistent reminder of the upcoming event and encourage alumni to proudly display their commitment to attending.
Grinnell partnered with Magellan Promotions to develop a custom sticker postcard, bringing together the familiar appeal of a postcard save the date and the fun, trendy, and lasting appeal of die cut stickers. Grinnell alumni have shown how much they love stickers, regularly posting travel pictures on social media of their Grinnell-sticker-decorated laptops and water bottles. Using stickers to draw attention to the Save the Date also lets alumni display their pride in the institution, show their commitment to attending reunion, and stick the Grinnell brand on the things they use every day. The postcard also features a colorful, energetic picture background to evoke the kind of nostalgia that makes the decision to attend the reunion that much easier. Punches of Grinnell red with the sticker designs make the piece stand out in the mailbox, while the back of the postcard holds the important dates and details. It’s a great blend of pride and purpose.
The Office of Development and Alumni Relations timed a social media push to coincide with postcards hitting mailboxes to give alumni a place to share how they are using the stickers along with their plan to attend reunion in the summer.