Project Stories

Grinnell: Development and Alumni Relations Using Sticker Postcards to Make a Reunion Save the Date Shareable and Sticky

Every year, Grinnellians plan for and look forward to connecting and reconnecting with alumni across generations at their college reunion. For 2020, The Office of Development and Alumni Relations was looking for a way to deliver a “Save the Date” mailer with important upcoming dates in a stylish, interactive and memorable way. With several months still left until reunion weekend, the college needed a solution that would stick around for a while, offering a persistent reminder of the upcoming event and encourage alumni to proudly display their commitment to attending.

Grinnell partnered with Magellan Promotions to develop a custom sticker postcard, bringing together the familiar appeal of a postcard save the date and the fun, trendy, and lasting appeal of die cut stickers. Grinnell alumni have shown how much they love stickers, regularly posting travel pictures on social media of their Grinnell-sticker-decorated laptops and water bottles. Using stickers to draw attention to the Save the Date also lets alumni display their pride in the institution, show their commitment to attending reunion, and stick the Grinnell brand on the things they use every day. The postcard also features a colorful, energetic picture background to evoke the kind of nostalgia that makes the decision to attend the reunion that much easier. Punches of Grinnell red with the sticker designs make the piece stand out in the mailbox, while the back of the postcard holds the important dates and details. It’s a great blend of pride and purpose.

The Office of Development and Alumni Relations timed a social media push to coincide with postcards hitting mailboxes to give alumni a place to share how they are using the stickers along with their plan to attend reunion in the summer.

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In part two, we looked at building a product experience that speaks directly to your intended audience. In the last article in this series, we’ll look at designing sticker sheets for maximum impact. Part One: Finding Your Purpose Part Two: Know Your Audience Everything’s planned out. Your sticker project has a clear purpose, a well-defined (and understood) audience, and a smart plan to get stickers in their hands. Now comes the fun part—design! It used to be that sticker designs were straightforward – a single recognizable or interesting logo was the entire piece–think white Apple stickers plastered on cars, notebooks,

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Keep getting Captcha failing? These are reasons why...

We know it’s very annoying when you can’t place your order because the Captcha verification keeps failing. Unfortunately we must use it to stop fake orders and spam bots from ruining the site. However, some innocent people get caught in the crosshairs, and it sounds like that may have happened to you.

The most common reason reCAPTCHA doesn’t work is that Google finds your IP address suspicious. Why? We don’t know, but Google does. However, there are other causes that you can control, including outdated web browsers, faulty browser extensions, banned VPN servers, and more. Check out the list:

  • Your browser version is outdated.
  • Your computer is infected with malware.
  • The browser profile is corrupted.
  • Your IP address was banned because of detected suspicious activity.
  • Your VPN or proxy service is interrupting the reCAPTCHA process.

And these are just to name a few. And while we would like to be able to fix this problem from our end, we can’t… these are related to your computer and your IP address.

The best way to start is to update your browser, and disable any extensions you may have installed. Or, try a different browser.

If you are working from a corporate network, chances are you are behind a VPN or proxy server, and Google will deem this suspicious, because spammers work behind VPNs and proxy servers. The best thing in this case that you can try is to connect to a network outside your workplace and place your order then. 

If all else fails, please feel free to call in your order at 414-831-0184. Our hours for taking orders are 8AM-4:30PM CST. We are here to help!