When sending a congratulations message to graduates, Excelsior University wanted to surprise graduates with more than the usual letter, so instead sent a fun sticker sheet with a letter on the back. Graduates had a tangible way to show their excitement and pride by decorating their phones, laptops and water bottles with Excelsior stickers. The stickers also recognized the many types of graduates with a fill-in-the-blank sticker option of “Proud Graduate AND…” An informational sidebar highlighted five ways for graduates to stay involved as alumni.

Seven New Trends in Stickers
Top Sticker Trends and Innovations The popularity of stickers has grown tremendously over the past several years as people love to show off their affiliations through stickers on their devices, water bottles and more. As stickers have matured as a product, new iterations and trends have evolved. We pride ourselves on staying focused on the latest trends, so here are seven trends, innovations and new sticker-related products. Sticker Bifold Mailer (Magellan Innovation) – Direct mail has risen in popularity with the shift to digital marketing. Marketers are always looking for new options for direct mailers.. To meet this demand, we


