This alumni office at the University of Georgia gives keyboard stickers out at events and includes them in mailers.
“We love the keyboard stickers and they remain one of the most popular giveaway items in our office!”
– Shea Landers, Business Manager, the University of Georgia
Do stickers work for non-profit? You bet they do. I kept seeing it everywhere. It seemed like every other car proudly displayed this blue square sticker with a thick yellow equal sign on it. My interest piqued, I searched the web to find what this ubiquitous window sticker was, quickly discovering the Equality sticker from the Human Rights Campaign. Immediately, the cause resonated, so I became an official supporter, just like that. All from a sticker on a stranger’s car window. That’s the kind of impact stickers can have. A simple sticker on a car window, laptop, water bottle, guitar
In part two, we looked at building a product experience that speaks directly to your intended audience. In the last article in this series, we’ll look at designing sticker sheets for maximum impact. Part One: Finding Your Purpose Part Two: Know Your Audience Everything’s planned out. Your sticker project has a clear purpose, a well-defined (and understood) audience, and a smart plan to get stickers in their hands. Now comes the fun part—design! It used to be that sticker designs were straightforward – a single recognizable or interesting logo was the entire piece–think white Apple stickers plastered on cars, notebooks,
It’s a question that’s almost always welcomed, even coming from a complete stranger. “Nice Bucks sticker! Are you a Milwaukee fan?” And just like that, fans connect and talk about the teams, leagues, players, coaches, organizations, communities, and how personal experiences shape their unique fanhood. Stickers are the catalyst for the kind of lasting engagement few other promotional products can inspire. These tiny traveling billboards can transform things we use every day into powerful branding tools that bring fans closer to each other and closer to the team. Impactful, lasting, versatile, and joyful, stickers deserve a spot in your marketing
