George Washington University put a full-size custom die-cut sticker sheet in their admitted student packs for the first time in 2018. They did an outstanding job of using the space, incorporating school colors, unique logos and campus landmarks, giving admitted students a wide range of options with which to decorate their tech, water bottles and more. They knew the design and stickers were going over really well when early admitted students, who did not receive the stickers in their admit packs because the design was not finalized at the early admission date, started contacting the office about how they could get the stickers. They were seeing them posted on social media and wanted some for themselves.
Nonprofit Marketing With Stickers
Do stickers work for non-profit? You bet they do. I kept seeing it everywhere. It seemed like every other car proudly displayed this blue square sticker with a thick yellow equal sign on it. My interest piqued, I searched the web to find what this ubiquitous window sticker was, quickly discovering the Equality sticker from the Human Rights Campaign. Immediately, the cause resonated, so I became an official supporter, just like that. All from a sticker on a stranger’s car window. That’s the kind of impact stickers can have. A simple sticker on a car window, laptop, water bottle, guitar
