Project Stories

Admissions, George Washington University

George Washington University put a full-size custom die-cut sticker sheet in their admitted student packs for the first time in 2018. They did an outstanding job of using the space, incorporating school colors, unique logos and campus landmarks, giving admitted students a wide range of options with which to decorate their tech, water bottles and more. They knew the design and stickers were going over really well when early admitted students, who did not receive the stickers in their admit packs because the design was not finalized at the early admission date, started contacting the office about how they could get the stickers. They were seeing them posted on social media and wanted some for themselves.

The George Washington University custom sticker sheet project

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stickers work for non-profit

Nonprofit Marketing With Stickers

Do stickers work for non-profit? You bet they do. I kept seeing it everywhere. It seemed like every other car proudly displayed this blue square sticker with a thick yellow equal sign on it. My interest piqued, I searched the web to find what this ubiquitous window sticker was, quickly discovering the Equality sticker from the Human Rights Campaign. Immediately, the cause resonated, so I became an official supporter, just like that. All from a sticker on a stranger’s car window.  That’s the kind of impact stickers can have. A simple sticker on a car window, laptop, water bottle, guitar

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getting started with custom stickers

Design for Impact: Getting Started With Stickers

In part two, we looked at building a product experience that speaks directly to your intended audience. In the last article in this series, we’ll look at designing sticker sheets for maximum impact. Part One: Finding Your Purpose Part Two: Know Your Audience Everything’s planned out. Your sticker project has a clear purpose, a well-defined (and understood) audience, and a smart plan to get stickers in their hands. Now comes the fun part—design! It used to be that sticker designs were straightforward – a single recognizable or interesting logo was the entire piece–think white Apple stickers plastered on cars, notebooks,

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Put Stickers in your Starting Lineup

It’s a question that’s almost always welcomed, even coming from a complete stranger. “Nice Bucks sticker! Are you a Milwaukee fan?” And just like that, fans connect and talk about the teams, leagues, players, coaches, organizations, communities, and how personal experiences shape their unique fanhood. Stickers are the catalyst for the kind of lasting engagement few other promotional products can inspire. These tiny traveling billboards can transform things we use every day into powerful branding tools that bring fans closer to each other and closer to the team. Impactful, lasting, versatile, and joyful, stickers deserve a spot in your marketing

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