It’s a question that’s almost always welcomed, even coming from a complete stranger. “Nice Bucks sticker! Are you a Milwaukee fan?” And just like that, fans connect and talk about the teams, leagues, players, coaches, organizations, communities, and how personal experiences shape their unique fanhood. Stickers are the catalyst for the kind of lasting engagement …
In part one, we looked at defining the purpose or the ‘why’ of a sticker marketing project. In this article, we’ll consider the who, what, when, and how. Part One: Finding Your Purpose Part Three: Design for Impact At this point, you’ve gone through the first, and arguably the most important step of planning your …
Know Your Audience: Getting Started With Stickers Pt. 2 Read More »
A Short Guide for the Sticker Curious, Part I. Ed. Note: This is the first article of a three-part series looking at the components and process for developing a smart, effective, and memorable sticker project. Part 2: Know Your Audience Part 3: Design for Impact It makes sense that stickers have staying power. Fun designs, …
Getting Started with Stickers: Finding a Purposeful Solution Read More »
